Media

If you are a journalist or media organisation interested in covering the story of our adventure, whether local or national press in the UK or Sweden, please contact:

stevenbland21[at]gmail.com and hacon.bickerton[at]gmail.com

 

 

Media Coverage So far

 

- 28th July: The hearty local rag the Watford Observer: http://www.watfordobserver.co.uk/news/8296911.Cyclists_take_on_Swedish_challenge/

- 17th August: Left Wing Think Tank Compass includes a thought piece by Steven: http://www.compassonline.org.uk/news/item.asp?n=10445

- 10th August- Major Swedish newspaper Svenska Dagbladet includes us as a Q&A: http://www.svd.se/nyheter/utrikes/halla-dar_5112707.svd

Translation below:

Steven Bland, 23, 225 mil (ed: 1 Swedish miles = 10km1!) bikes through Sweden to explore what it is like to live in an egalitarian country.

“I was inspired by Kate Pickett and Richard Wilkinson’s book Equality sand. It is the thesis that high income inequality affects a number of social factors, ranging from crime to life. Sweden lifted constantly presented as a positive example. Britain is a stratified society in which there may be different 18 years in life expectancy between the two neighborhoods in the same city. When David Cameron now wants to create what he calls “The Big Society”, where power is transferred from the state to the individual, so I want to contribute to that perspective.

What will you do during the trip?

-Together with my friend, I interviewed people and politicians, and we add up the results of our video blog. We are particularly interested in how to create the trust needed in a society. While we do not believe that Sweden is no utopia. There are increasing signs that the Swedish people’s attitudes to equality has changed.

You belong to a generation that has been badly hit by the crisis. How do you see the future?

“We will pull a heavy load, work until we’re 70 and trying to deal with climate change. It is becoming increasingly more expensive to study and there are no jobs. But even if it gets tough it gives also a chance to think about what kind of society we want.

17th August: Think Tank Compass includes a blog by Steven:

http://www.compassonline.org.uk/news/item.asp?n=10445 

23rd August: We appear on regional news in Sweden, the equivalent of BBC Nottingham or similar!  See http://tinyurl.com/38br4vz   for the clip.

28th August: Forum for the Future includes a  blog piece by Steven:

http://www.forumforthefuture.org/blog/exploring-sweden-in-search-of-equality

3rd October: Hacon and I appear on a Swedish radio station discussing our trip upon our return: http://www.thsradio.se/thinkglobally/